Reached at E3 2010 the Vice President of THQ Danny Bilson was wondering about the role that television commercials have growth in the gaming industry as a whole and, specifically , the volume of units sold by individual title advertised :
” For the role they play in my company, one of the questions I have to ask myself is insistently on the real value of advertising on TV playing video games: it is probably useful if you need to sponsor games such as WWE or UFC , which after accounts are closely tied to world television sagas . But for the rest ?
Advertising on TV has a tremendously high cost , especially if I think that with two million dollars needed to send a couple of spots during the sporting event can create real campaigns on the Web, trade fairs sector or directly by retailers.
You know then what I do? I think I go on Xbox Live and PSN , and invest money there now that we spend on television advertising , because gamers today, including myself, when I turn on TV do it mainly to have fun with their consoles . “
And you, think how good Danny Bilson , or vice versa still believe in the importance of video game advertising on TV ?
