Resellers of Microsoft products can just as well get used to it . The battle for customers , not least the battle against Google will take place in the cloud.
Microsoft has for some time used poker words’ We’re all in ‘as a slogan for the effort in cloud – based solutions to preserve Microsoft’s position. In poker, ” all in ” a signal that you have strong cards that you dare to bet all his money to get the big prize. But as anyone with only a minimal knowledge of gambling, is bluff and psychology sometimes determine the game outcome. And even a full house of kings and knights lose if the opponent has four aces.
According to the Danish sales manager Erik Kaae is Microsoft’s strong hand and in the breadth of Microsoft products. But unlike Google, which in Microsoft’s optics just delivers standardized solutions to customers. Microsoft also has experience and tradition of delivering solutions tailored to customer needs.
“It’s the customers who pusher moving towards the cloud , because it is increasingly attractive for them to escape having the hardware level , we do everything we can to to get our partners at home in the cloud. I am not so sure that all our competitors are doing. But you can always ask them , “says Erik Kaae .
His opinions are well one week before Microsoft opens its doors for its annual partner conference in Washington DC, where it has previously been announced that recently the trend towards more solutions in the cloud becomes a central theme.
“All analysts say that the cloud will dominate the future. In Microsoft , we differentiate from Google by taking partners into the cloud. Precisely this means that customers can continue to get a customization of its solution which is tailored to their needs , “says Erik Kaae
