Apple and Google have already theirs, to put butter in the spinach from their mobile division .
After the acquisition by Google and AdMob the Quattro Wireless by Apple, RIM also seek an acquisition in the sector of mobile advertising , according to the Wall Street Journal. ” In recent months, the manufacturer has held discussions about a possible acquisition with Millennial Media, an advertising company on phones which is headquartered in Baltimore ” according to his sources .
Negotiations broke down over disagreements on the value of Millennial . Encouraged by sales of its competitors AdMob and Quattro Wireless, it has requested 400 to 500 million dollars more than what RIM is willing to pay .
