Crash 2.0 for iPhone is released and gives users unprecedented opportunities via Augmented Reality technology, which Crash is among the first in Denmark to use.
Crash 2.0 delivers the technology Augmented Reality and accurate maps from Crash, together with the camera, GPS and compass, a strongly improved version of reality with virtual billboards and guidance on the setting you move in.
It can, among other things use to help to find the nearest cafe, bakery or florist with his iPhone.
“You are for example the center of Copenhagen and feel like Italian food. You take your iPhone out and open your Krak application. You search and find an Italian restaurant. On the screen you see now the street in front of you, and Crash will guide you to the restaurant. Just like that, “says Claus Thor Nielsen Online Manager at Eniro Denmark.
“You simply can see streets with Krak infomationer through your iPhone, and whichever direction you turn your iPhone, so show Crash, which stores, pharmacies, bars, etc. that are nearby. It shows how much there is to shop, and in what direction you should go. Of course there are also phone numbers, links to websites, pictures and reviews, so you have as much information as possible before you make a choice, “continues Claus Thor Nielsen.
Crash 2.0 extended later this year with new features including a feature that gives users information about special offers just nearby. While advertisers have a unique opportunity to do targeted marketing.
The program works on all iPhones, but “Augmented Reality” requires iPhone or iPhone 3GS fourth Krak 2.0 is free.
You can watch a movie with Krak 2.0 below:
