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While digital technology continues being used in companies worldwide to help them bring in more revenue and increase productivity, how is it directly helping customers? One important thing to think about when bringing digital tools into your workplace is how it’s going to make customers happier rather than helping yourself. Keeping this in mind, the opportunities are greater than ever to use various online tools guiding customers to a sale or other discovery. Everything from customer apps, digital signage, to customer experience...

Did you know that brands who’ve published more than 16 blog posts a month (that’s 4-5 weekly) received almost 3.5 times more traffic than companies who only published 0-4 per month (Source: Hubspot)? Several studies prove the amazing impact blogging has on lead generation, sales conversion, brand awareness, and overall credibility. In 2017 where consumers seek information and answers before making a purchasing decision, it’s imperative to have a strong platform where you’re consistently sharing value about your product and the...