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According to the 2016 Report on the State of SaaS, “64 percent of small and medium businesses today rely on cloud-based technology and 78 percent of businesses indicate that they plan to expand the number of SaaS platforms.” This same report suggests sales of SaaS products should jump to $16 billion this year. This growth has created a number of SaaS startups edging in to take some of this market share. In fact, over 1,400 of these new SaaS offerings have come into their own in the last five years. This represents fierce competition...

Anytime you delve into technology subjects, it’s easy to get carried away with science fiction. Predicting the future is fun, but tends to be inaccurate. After all, we can do little more than take today’s trends and use them to draw lines that may or may not accurately describe what future years (and decades) will hold. But why look ahead when we can examine revolutionary technology in today’s everyday lives? Just a few years ago, navigating your life using only your voice was unheard of. Now, an increasing number of...

Marketing your subscription software can be a difficult endeavor. Rather than simply focusing on one-time sales to grow your business, you need to attract and retain long-term subscribers that bring in sustainable revenue over a considerable time frame. Fortunately, that challenge does not make B2B SaaS SEO or content marketing impossible. With the right strategy, you can still make sure that your target audience hears about your product and its solution to their problems. Building that strategy is complex, but you can get started with...