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Anytime you delve into technology subjects, it’s easy to get carried away with science fiction. Predicting the future is fun, but tends to be inaccurate. After all, we can do little more than take today’s trends and use them to draw lines that may or may not accurately describe what future years (and decades) will hold. But why look ahead when we can examine revolutionary technology in today’s everyday lives? Just a few years ago, navigating your life using only your voice was unheard of. Now, an increasing number of...

Marketing your subscription software can be a difficult endeavor. Rather than simply focusing on one-time sales to grow your business, you need to attract and retain long-term subscribers that bring in sustainable revenue over a considerable time frame. Fortunately, that challenge does not make B2B SaaS SEO or content marketing impossible. With the right strategy, you can still make sure that your target audience hears about your product and its solution to their problems. Building that strategy is complex, but you can get started with...